SEO Traffic Recovery Consultancy • Lovayo Gizica

The Problem

Generic SEO advice rarely solves penalty recovery

When a site loses visibility after a Google update or manual action, most generic guidance points to the same short list of fixes: improve content quality, remove spammy links, fix technical issues. These are reasonable starting points. They are rarely sufficient.

The sites that reach us have usually done all of that. They've published new content, disavowed link profiles, updated their site architecture. Traffic remains depressed. The underlying cause was never correctly identified.

Learn how we work differently

SEO analyst reviewing traffic drop data on multiple monitors in a modern Chicago office

Precise diagnosis before any remediation work begins.

What We Do

Recovery work in three distinct phases

Diagnosis

We analyze your site's full history against Google's documented algorithm changes and manual action patterns. We identify what changed, when it changed, and what signal Google responded to. Not a guess. A structured analysis.

Detailed traffic analytics chart showing a sharp decline with annotated algorithm update dates

Remediation Plan

Based on diagnosis, we build a specific, prioritized remediation plan. Each item connects to a documented issue. Nothing on the list is speculative. You know exactly what you're fixing and why.

Guided Recovery

We work alongside your team through implementation. Manual action reconsideration requests require precise language. Algorithm recovery requires patience and monitoring. We guide both processes with clear milestones.

Recovery Scenarios

Different problems. Different solutions.

Manual action recovery

A manual action means a human reviewer at Google found a specific policy violation on your site. The notice in Search Console gives you a category, but not the precise issue. Most reconsideration requests fail on the first submission because the underlying violation wasn't fully addressed.

We read the manual action notice carefully, audit the specific violation category against your site's content and link profile, build the reconsideration request documentation, and help you understand what Google needs to see before they'll lift the action.

View our consulting services

Two consultants reviewing Google Search Console manual action notice on a laptop screen

Core algorithm update recovery

Core updates reassess how well sites serve user intent across broad topic categories. They don't target specific violations. Recovery requires understanding which quality signals your site underperforms on relative to ranking competitors, and building a credible improvement path.

Core update recovery is a medium-term process. We set realistic timelines, define measurable milestones, and help you avoid the common mistake of making too many changes too quickly before Google can re-evaluate.

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Timeline visualization of Google core algorithm updates overlaid on organic traffic graph showing correlation

Helpful content system recovery

Google's helpful content system evaluates whether content is written primarily for people or primarily for search engines. Sites that lost visibility under this system often have content that technically covers a topic but provides little unique value to a reader who already knows the basics.

Recovery involves auditing your content inventory, identifying which pages are creating a sitewide quality signal problem, and rebuilding a content strategy around genuine expertise and reader utility rather than keyword coverage.

View our consulting services

SEO specialist conducting content audit on a wide monitor with spreadsheet of page performance metrics

Link-related penalty recovery

Unnatural link patterns can trigger both algorithmic suppression and manual actions. Identifying which links are genuinely problematic requires more than running a link audit tool and flagging low-DA domains. Context, anchor text patterns, link velocity, and site history all matter.

We audit your backlink profile with those factors in mind, build a defensible disavow file if needed, and help you document the remediation process in a way that satisfies Google's requirements for reconsideration.

View our consulting services

How It Works

From first contact to recovered traffic

Recovery isn't a single event. It's a structured process with clear stages. Here's what working with us looks like.

Initial Intake

You complete a detailed intake form covering your traffic history, the timeline of any drops, what you've already tried, and access to your Search Console and analytics. We review everything before the first call so we can ask the right questions.

Diagnostic Analysis

We spend time in your data before drawing conclusions. This phase typically takes one to two weeks. We map your traffic drops against algorithm update dates, review your Search Console coverage and manual action history, and audit the site's content and link profile.

Findings Presentation

We present our diagnosis in a written report with a clear remediation priority list. We walk through the findings with you on a video call. You should leave that call knowing exactly what caused the traffic loss and what needs to change.

Guided Implementation

We support your team through implementation with regular check-in calls, written guidance for each remediation item, and review of key outputs like reconsideration request drafts before submission. We stay involved until the work is done.

Monitoring and Review

After implementation, we monitor your Search Console data and organic performance through the next relevant algorithm update cycle. Recovery timing varies, but we help you interpret signals and stay focused on the right indicators.

Why It's Different

We only work on recovery. Nothing else.

Focused specialization

We don't offer general SEO services, content marketing, or link building. Our entire practice is built around diagnosing and recovering from traffic losses caused by Google's enforcement and quality systems. Specialization means we've seen the patterns.

Written diagnosis first

Before any remediation work begins, you receive a written diagnostic report. This isn't a discovery call that leads to a proposal. It's a documented analysis that explains what we found and why we believe it's the cause of your traffic loss.

Honest timelines

Recovery from Google penalties and algorithm suppression takes time. We don't promise quick results because the timeline isn't ours to control. We tell you what realistic recovery looks like based on the type of issue and the history of similar cases.

You stay in control

We advise and guide. Your team implements. You own your site and your data. We explain every recommendation so you understand what you're doing and why, and you can continue the work independently after our engagement ends.

Your traffic
dropped.
We find out why.

Generic SEO advice rarely solves penalty recovery